Privacy Policy

 

 Last Updated: June 2025

At FOREST, we believe that privacy is an extension of respect — a quiet form of trust.
When you share your information with us, you entrust us with a small part of yourself. This Privacy Policy outlines how My Forest Pte. Ltd. (“we”, “our”, “us”) collects, uses, and protects your personal data through our website, www.shopatforest.com (the “Site”), and all related digital interactions.

We are committed to safeguarding your personal data in accordance with the Personal Data Protection Act 2012 (Act 26 of 2012) of Singapore (“PDPA”), and, where applicable, other international privacy standards including the EU General Data Protection Regulation (GDPR), the UK GDPR, and the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

1. WHO WE ARE

  • My Forest Pte. Ltd.
    7 Temasek Boulevard, #12-07 Suntec Tower One
    Singapore 038987
    Email: enquiry@shopatforest.com

We design, curate, and deliver refined gifting experiences through our e-commerce and corporate gifting platform — bringing together craftsmanship, storytelling, and thoughtfulness in every detail.

2. THE DATA WE COLLECT

We collect both the information you choose to share and the data automatically generated through your interaction with our Site, so that we may offer you a seamless, personal, and secure experience.

  • Information You Provide

    Your name, billing and shipping address, email, and telephone number; payment details processed by secure gateways; and information you share for personalisation, gifting, customer service, loyalty programmes, or marketing subscriptions.

  • Information Collected Automatically

    When you visit our Site, we collect data such as your IP address, browser type, and device identifiers. We use cookies and similar technologies to understand your preferences and enhance the performance, usability, and security of our Site. 

  • Sensitive Data

    We do not intentionally collect sensitive information (such as race,religion, or health data) unless you choose to provide it for a specific purpose, such as a bespoke engraving or gift inscription, and with your explicit consent

    3. OUR LEGAL BASES FOR USING YOUR DATAS

    We process personal data only when we have a valid reason:
    • To Fulfil a Contract: To process and deliver your purchases, and manage your orders.
    • With Your Consent: To send you marketing communications or invitations to events.
    • For Legitimate Interests: To maintain and improve our Site, services, and operations — provided your fundamental rights are not compromised.
    • To Comply with Legal Obligations: To retain transaction and accounting records as required by law.

    4. HOW WE USE YOUR DATA

    Your trust is the foundation of our relationship. We use your data solely to enhance your experience with FOREST:

    • To process and fulfil your orders and maintain your account.
    • To provide customer service and personalised experiences, including monogramming and gift recommendations.
    • To send administrative messages and updates relating to your order
    • To manage loyalty, membership, and referral programmes.
    • To share information about our collections, launches, and exclusive offers (only where you have opted in).
    • To conduct analytics, optimise our platform, and improve our services.
    • To prevent fraud, protect transactions, and ensure system integrity.

    5. SHARING YOUR DATA WITH TRUSTED PARTNERS 

    We work with selected partners who help us deliver our services with the same level of discretion and care that you expect from us.

    • Service Providers: We engage professional partners for secure payment processing, logistics, order fulfilment, marketing, and analytics. They act on our behalf and are bound by strict confidentiality and data-protection obligations.
    • Legal Disclosures: We may share information when required by law, or when necessary to protect our rights, safety, or those of our customers and partners.

    6. INTERNATIONAL DATA TRANSFERS

    As an international brand, your data may be processed outside Singapore, including within the United Kingdom, the European Union, or the United States.
    When this occurs, we ensure that appropriate safeguards — such as Standard Contractual Clauses or equivalent mechanisms — are in place to maintain the same standard of protection.

    7. COOKIES AND TRACKING TECHNOLOGIES

    We use cookies and related technologies to ensure our Site functions smoothly, remembers your preferences, and allows us to understand how it is used.
    • You may manage cookies through your browser settings at any time.
    • Disabling certain cookies may affect some features or your checkout experience.
    • For residents of California, we honour Global Privacy Control (GPC) signals as a request to opt out of the “sale” or “sharing” of personal information.

    8. DATA RETENTION

    We keep personal data only for as long as necessary to fulfil the purposes outlined in this Policy or to meet legal requirements.

    • Transaction Records: Retained for up to seven (7) years to comply with financial and regulatory obligations
    • Marketing Data: Retained until you withdraw consent or after two (2) years of inactivity.
    • After expiry, data is securely deleted or anonymised.

    9. YOUR RIGHTS AND CHOICES

    You have the right to manage your personal data, subject to applicable laws:
    • Access the data we hold about you.
    • Request correction of inaccurate or incomplete information.
    • Request deletion of your personal data.
    • Request portability of your data to another service provider.
    • Withdraw consent for marketing or other consent-based uses.
    • Object to specific types of processing.
    • Opt out of the “sale” or “sharing” of personal information under the CCPA.
    To exercise these rights, please contact enquiry@shopatforest.com.
    We will respond in accordance with legal timelines and may request verification of your identity for security purposes.

    10. OUR COMMITMENT TO SECURITY

    We employ administrative, technical, and physical measures to protect your data from unauthorised access, loss, or misuse.
    While no digital platform is entirely immune to risk, we continually review and strengthen our defences to ensure the integrity and confidentiality of your information.

    11. UPDATES TO THIS POLICY

    This Policy may be updated periodically to reflect changes in our practices, technology, or legal obligations.
    The updated version will be posted on this page with a revised “Last Updated” date.
    We encourage you to revisit this page to remain informed.

    12. GOVERNING LAW

     This policy is governed by the laws of the Republic of Singapore.
    Where other jurisdictions’ laws apply, we will always uphold the higher standard of protection.


    Contact Us.

    My Forest Pte. Ltd.
    7 Temasek Boulevard, #12-07 Suntec Tower One
    Singapore 038987
    Email: enquiry@shopatforest.com